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What is your goal?
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With the pay-per-click (PPC) you can
begin receiving immediate targeted traffic. The
key to success is selecting the right keywords. Select the wrong ones
and it will cost you money, and time. Select the right ones and SAVE Money
and get the traffic you want.
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With Search Engines or Directories a bit more time can
be involved before you are in the top ten positions.
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Ah-ha.com
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4.8%
of Internet Searches |
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Overture is the oldest and most important paid placement
search engine, because it distributes its listings to a wide-range of major
search engines, including AltaVista, AOL Search, Lycos, HotBot and Netscape
Search (see the Major Search Engines page). Non-paid results
at the Overture site itself come from Inktomi. Overture launched as "GoTo"
in 1997 and incorporated the former University of Colorado-based World Wide
Web Worm. In February 1998, it shifted to its pay-for-placement model. The
company changed its name from GoTo to Overture in October 2001.
OVERTURE DRIVES POWERFUL RESULTS · Reach:
With one advertising buy, you can reach up to 80% of all Internet users
because you'll be listed on some of the best search engines and portals
on the Web. · Targeted Leads: Customers who click on your search listings
are pre-qualified, motivated and looking for what you have to offer. · Bottom
Line Results: You control the cost of acquiring new customers, and you pay
only for targeted leads. This translates into a high return on your advertising
investment.
Sign
up with Overture now! |
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Kanoodle
http://www.kanoodle.com
Paid listing service with some distribution on meta search
sites.
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Sprinks
http://sprinks.about.com
Paid placement service that posts links to appropriate
areas within the About.com network of subject sites. Listings are also available
by searching at the Sprinks site itself. They are also distributed to some
meta search engines.
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NBCi
http://nbci.msnbc.com
NBCi provides listings from Dogpile, a meta search engine
that is dominated by paid listing services. NBCi has provided paid listings
since mid-2001. It was formerly a human-compiled directory of web sites,
supplemented by search results from Inktomi. It was also formerly known
as Snap but had a name change in late 2000.
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Go (Infoseek)
http://www.go.com
Go is the former portal site that grew out of the old
Infoseek search engine. Owned by Disney, the company abandoned further development
of Go in March 2001. Search is still available at Go; however, the results
are simply paid listings provided by Overture (see above). The original
Infoseek service launched in early 1995 and was transformed into Go in January
1999.
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ePilot.com
http://www.epilot.com
Paid listing service with some distribution on meta search
sites.
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Search123
http://search123.com
CPC search engine with $.01 minimum bids and distribution
to NetZero, Juno, WebDesk, WWW.com and Everyone.net. (Updated Nov. 2002)
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ValleyAlley
http://www.valleyalley.com
Paid listing service with some distribution on meta search
sites.
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Xuppa
http://www.xuppa.com
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| Paid listing service with some distribution
on meta search sites. Formerly known as both Rocketlinks and Bay9. (Updated
Nov. 2002) |
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eFind.com
http://www.efind.com
Searching automatically "pulls" the slot machine at the
top of the page, giving users a chance to win money or prizes (there's a
limit on how many pulls members get each day). Advertisers can bid to be
listed at the top of search results.
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Win4Win
http://www.win4win.com
Paid placement search engine Launched in May 2000.
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theinfodepot.com
http://theinfodepot.com
Paid placement service based on Open Directory information.
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PayPerClickSearchEngines.com
http://www.payperclicksearchengines.com
Long-standing guide to paid placement search engines,
along with links to articles and resources about dealing with them. (Updated
Nov. 2002)
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PayPerClickAnalyst.com
http://www.payperclickanalyst.com |
Major Search Engines like Google have added PPC to their
mix. Google offers adwords. While this may seem like a good idea, with
some work and careful
keyword selection you can obtain a
top ten position. If you do not have the time or expertise to do website
optimization yourself, then consider an Search Engine Optimization Firm
(SEO ).
Click Here for a FREE Quote.
According to Jupiter Media Metrix. There Search Engines,
PPC & Directories get the percentage of search listed.
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Major Search Engines
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Google.com
29.5% of Internet Searches
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Google runs a program that places paid listings on its
own web site, as well as on some other sites that carry its results, such
as AOL, Netscape, Ask Jeeves, Teoma and Earthlink. (Updated Nov. 2002)
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MSN.com
27.6% of Internet Searches
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Ask Jeeves
9.9% of Internet Searches
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InfoSpace.com
4.5% of Internet Searches
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Lycos.com
2.4% of Internet Searches
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Looksmart.com
1.7% of Internet Searches
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Netscape.com
4.4% of Internet Searches
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AOL.com
18.4% of Internet Searches
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Altavista.com
4% of Internet Searches
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The primary difference between a search
engine and a directory is that a directory uses people to update their listing.
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Directories
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Yahoo.com
34% of Internet Searches
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Open
Directory |
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Where Should
We Go?
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